![]() Reason #2: It Prevents The Need For Grey Social Media Accounts So, if you’re looking to get the most out of your advertising you’ll have to switch to Facebook Business Manager. Practically being required to use the tool is a great reason to do so, in our humble opinion.ĭuring the last quarter of 2018, Facebook started making Business Manager compulsory for all accounts using custom audiences created from email lists.Īny advertiser looking to maximize performance should be using email custom audiences, for example, to nurture leads or to get customers to make a repeat purchase.Īlternatively, these lists of warm audiences can be excluded from cold traffic prospecting campaigns.Īlthough audiences can also be created based on pixel events, these audiences only last for 180 days whereas an email audience can be used forever. Reason #1: Most Advertisers Now Have To Use It If you’re still not convinced you need the tool, let’s look at each one. There are six primary reasons that you’ll want to consider using Facebook’s Business Manager. If ever you get stuck just use the search bar across the top of your account and hey presto, it will find all your available tools, the ad campaigns, ad sets, and ads, all in one place. Others, you may only need to access once (like to set up your tracking pixel, if no changes are needed later down the road) or may not need to access ever again. Managing all these in one place from one menu is so much easier than having them spread out across different portals, and agencies and businesses with multiple Pages can use the business manager to effortlessly manage all of their Pages or their client’s Pages and ad accounts.Īt this stage you might be feeling overwhelmed by the dozens of options available but don’t worry, you don’t have to use all the tools at once, some of them won’t be used at all. Let’s start with the lefthand menu in Facebook Business Manager and explore the options available in 2020: ![]() The 2020 Guide to Facebook Business Manager If you are ready to dig deeper into how the Facebook Business Manager works. If you are at your first campaigns, you might want to click here and learn how to get your Facebook ad account, Facebook page, and Business Manager ready to work. Here, you can also manage billing, review brand safety concerns, manage events, create product catalogs, and store images and videos for your Pages. It can be used to manage your ads, your Pages, connect with agencies (or, if you’re an agency, connect to clients), and take advantage of in-depth features like setting up your pixels or adjusting custom attribution windows for your Facebook Ads. Simply put, Facebook’s Business Manager is now a fully native tool available to all Pages. ![]() Over time, we’re seeing more businesses owning more Pages, working with more agencies, and taking advantage of more of the incredible features now available to us. Analytics were nothing like they are now, tracking pixels didn’t exist in the same capacity, and even features like dynamic ads from product catalogs weren’t a thing yet. Facebook’s Page features were also much more limited than they are now back then, Pages were brand new. Historically, when Facebook advertising started out there was no need for Business Manager as the average business probably just had a couple of ad accounts and Facebook pages and a handful of employees to manage them. They simplify this even further down to “manage everything in one place with Business Manager” Let’s start with how Facebook themselves define the Business Manager:īusiness Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.” There’s a lot to cover so let’s dive in! So What Is Facebook’s Business Manager? We’ll cover what is Facebook Business Manager, how to get started in it, what the key features are, and how Facebook Business Manager will benefit your business. Whoever you are, in this article we’ll do our best to convince you that now is the time to make the leap to Facebook Business Manager, and we’ll show you how to get started. While Business Manager is essential for agencies, it also has numerous benefits for businesses of all sizes that can improve the efficacy of your marketing or offer new features with new capabilities. If you’re not using Facebook’s Business Manager (whether intentionally or otherwise), however, you are missing out on multiple valuable marketing opportunities. And since your business is likely able to accomplish most basic marketing tasks without diving too deep (or at all) into the Business Manager, it makes sense that many avoid it altogether. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. A lot of small businesses and large alike see Facebook’s Business Manager and groan a little on the inside.
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